Political Strategy Framework (Municipal Election)

This matrix is intended for campaign planning. It groups voters by broad community interests and local priorities rather than assuming how any individual or community will vote.

Ward	Homeowners	Renters	Seniors	Young Families	Youth (18–29)	Punjabi Community	Gujarati Community	Other Key Communities	Primary Issues	Campaign Priority
1 & 5	★★★★☆	★★★★☆	★★★☆☆	★★★☆☆	★★★★☆	★★★☆☆	★★★☆☆	Downtown residents, business owners	Downtown renewal, affordability, parking, safety	High
2 & 6	★★★★★	★★★☆☆	★★★☆☆	★★★★★	★★★★☆	★★★★☆	★★★☆☆	New suburban families	Schools, recreation, transit	High
3 & 4	★★★★☆	★★★★☆	★★★☆☆	★★★★☆	★★★☆☆	★★★★☆	★★★☆☆	Multi-cultural neighbourhoods	Roads, parks, safety	Medium–High
7 & 8	★★★★★	★★☆☆☆	★★★★★	★★★☆☆	★★★☆☆	★★★☆☆	★★☆☆☆	Long-term residents	Infrastructure, seniors, renewal	High
9 & 10	★★★★★	★★★☆☆	★★☆☆☆	★★★★★	★★★★☆	★★★★★	★★★★☆	Rapid-growth communities	Traffic, healthcare, schools	Very High

Legend: ★★★★★ = Very High Presence/Importance | ★☆☆☆☆ = Lower Relative Presence

Community-Focused Outreach Strategy

Voter Group	Main Concerns	Best Outreach Method
Homeowners	Property taxes, roads, neighbourhood quality	Door-to-door, neighbourhood meetings
Renters	Affordable housing, transit, tenant services	Apartment canvassing, digital outreach
Seniors	Healthcare, accessibility, property maintenance	Seniors’ centres, faith groups
Young Families	Childcare, parks, schools, recreation	School events, sports organizations
Youth (18–29)	Jobs, transit, housing affordability	Instagram, TikTok, campus/community events
Punjabi Community	Business growth, public safety, recreation, infrastructure	Community organizations, cultural events, multilingual communication where appropriate
Gujarati Community	Small business, education, taxes, infrastructure	Business associations, cultural organizations, multilingual communication where appropriate
Small Business Owners	Economic development, parking, permits	Business visits, local chambers and BIAs